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What the hell was that all about? #1

Mahindra Scorpio, Indian Advertising

I watch a lot of stuff on Television in India, particularly the ads that make me think. Now hold on. I don’t mean that in a good way but the fact that they bring the thought, ”What the hell was that all about?” speeding in to my head.

You know the stuff that makes you wonder what were they thinking? Well I am sure there will be constant supply of this stuff in the coming months and years so I am starting this article as a series.

To open this 1st episode if you like I would bring the ad for the Bajaj Pulsar motorcycle to your attention. They used the song, ”These Boots were made for walking” as the soundtrack. The first fifteen seconds or so you think it’s a shoe ad. Then for the next ten you feel it’s a Ray Ban commercial and then out of nowhere wham – It’s a Bike! Great.

Next up is an ad that still sends shivers down my neck every time I see it. It’s the one for HP Pavilion Desktops. It features a boy that seems interested in this girl that’s always surrounded by other guys. It’s the geek gets the girl routine and that’s fine. The chink in the “amore” so to speak here is the fact that the boy and girl chosen look so much like each other they could be brother and sister. Ouch! I know but look at them, they even feature in press ads and it’s shocking stuff. Quick get that out of my mind!

That’s better. Now to cool things off lets have a look at the latest ad for the Mahindra Scorpio SUV set in a very snowy part of the world. You know the funky looking Helicopter ad. Where this chic looking lady, pilots the helicopter that blows the snow off of Scorpio that belongs to the very chic looking dude in an overcoat. Well look at it – something’s not right. And you know what it is? No its not the MCP concept of the guy getting all the work done by the gal but in fact the Helicopter is a R/C model. Not the one that the lady is sitting in but the little thingy that is shown flying around the SUV. Come on guys you can do better!

Finally to round things off we go back to another beauty from Bajaj. This time for the motorcycle called Discover. I am sure you’ve heard that Time Warner is suing Bajaj for using the “Harry Potter” look-a-like to sell their bike. To make matters worse it got heavy exposure on tele and also print. The only “Jadoo” was that they thought they could get away with it. Hey who knows they still might!

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